No Stopping Muc-Off as Company Reports Strong 2017 Results

No Stopping Muc-Off as Company Reports Strong 2017 Results

For Immediate Release


  • Muc-Off exceeds £10m in annual turnover
  • +30% growth forecast in 2018 supported by key investments in staff and A&P
  • David Parsons joins from British Cycling as Global Head of Partnerships & Sponsorships
  • Brand Ambassador team on the road supporting UK retail

Poole, UK – Muc-Off, the independent UK-based bike care and athlete performance specialist located in Poole, Dorset, has reported significant year on year growth for 2017, comfortably breaking through and exceeding £10m in annual turnover.

The company, best known for its bright pink bike cleaner, has driven growth through increased sales in the UK, international expansion and market leading innovation, most notably with their game changing NTC chain and NTC lube, products that were developed with  Olympic Athletes, World Tour Cycling Teams and leading sporting bodies.

Alongside the core business, growth continues to come thick and fast within Muc-Off’s motorcycle offerings and active skincare range, Athlete Performance. Muc-Off have invested in a dedicated brand ambassador team who will be on the road in 2018 supporting UK retailers with store events, providing product knowledge and best in class in store execution.

David Parsons has joined from British Cycling as Global Head of Partnerships & Sponsorships to lead Muc-Off’s work with the world’s best athletes. Having supported Team Sky through their successful 2017 season and recently partnering with Team Dimension Data for Qhubeka, Muc-Off have strong partnerships across multiple disciplines with headline sponsorships of Transition Muc-Off Factory Racing and Pata Yamaha Official WorldSBK Team.

Alex Trimnell, Managing Director at Muc-Off said:

We continue to work closely with the world’s best athletes and teams, combining insights from the road and trail with our industry leading R&D capabilities, we continue to produce truly innovative products that not only produce results in the highest level of competition but for the general consumer who wants to perform at their best”.

The market leading company have an incredible innovation line up for 2018 and whilst these are being kept under wraps, they are guaranteed to take the market by storm with Muc-Off on track to exceed 30% growth in 2018. Supporting Muc-Off’s growth is a much stronger distribution network in both the UK and US with recent partnerships being formed with Silverfish (UK) and QBP (US).

Mike Cook, Global Sales & New Business Development Director at Muc-Off said:

Adding QBP to our existing partners in the US and switching to Silverfish in the UK gives us a significantly stronger global distribution network than we’ve had in previous years, not only giving us an uplift in new business but we’re also seeing existing IBDs leverage the better service provided by our increased network.”

Increasing investment in all areas of the business and unshaken by the current economic climate, Muc-Off’s Managing Director, Alex Trimnell continues to lead Muc-Off’s aggressive expansion with laser focus –

With an incredible 2017 result behind us that saw us smash our sales targets and increase profitability, 2018 is going to be a massive year for us. Industry leading innovation including our NTC chain and fully customised Bucket Kit combined with our expansion into the US and key European markets will see us continue to dominate the bike & rider care markets. With consumers spending more on maintaining their pride and joy, Bike care continues to perform really well and along with strong innovation launch plans within Motorcycle care and our luxury active skin care brand, Athlete Performance, we’re just getting started.”.

For more information about Muc-Off and their entire range of bicycle, car, motorcycle and Athlete Performance products visit

About Muc-Off

Founded in Poole, UK, Muc-Off has been dedicated to developing care and maintenance products for anyone with an active lifestyle since 1994.

With a wealth of experience in the bicycle, motorcycle, and automotive industries, the company is committed to bridging the gap between adrenaline-fuelled sports and quality care of equipment.

The business is spearheaded by Managing Director Alex Trimnell and his pursuit for developing cutting edge products that push the boundaries of technical development and outstanding design.

From distinctive bold branding to iconic formulations that have stood the test of time, Muc-Off has become the care brand of choice for world-class athletes and enthusiasts alike.

Partnerships with the likes of Team Sky, Trek Factory Racing, Sir Bradley Wiggins, and British Cycling make up the heart of the company’s development roadmap.

Each product undergoes a rigorous testing process that sees feedback and data collected from the competitive use of professionals before making its way into the hands of the consumer.

This way the company ensures its customers are getting only the very best care products available in the market. Today the business proudly produces over 150 products for the action sports industries that are distributed across 55 countries and counting.

Muc-Off Ltd
Unit 1, Concept Office Park
Innovation Close
BH12 4QT