Muc-Off puts team on the road to support local retailers

Muc-Off puts team on the road to support local retailers

For Immediate Release

Friday, March 16, 2018 — Highlights:

  • Team of Muc-Off Brand Ambassadors on the road in the 2018
  • Supporting local and national retailers across the UK in partnership with Silverfish
  • Supporting store events, providing product knowledge and best in class merchandising

Poole, UK – Muc-Off, the leading bike and athlete performance brand have strengthened their support of UK retailers as part of their relationship with Silverfish, putting a dedicated brand ambassador team on the road.

Muc-Off have announced their latest additions to our Muc-Off team, Lucy Dawson and Mike Gallagher, two new brand ambassadors! Lucy and Mike will be out on the road visiting Muc-Off customers, providing them with the latest products coming out of Muc-Off HQ, product training to make sure staff are fully up to speed and helping to maximise maintenance sales, merchandising store displays to make them ‘POP’ in store and finally to answer any questions that customers may have.

The brand ambassadors are part of a bigger investment plan by Muc-Off to support their growth in 2018 which includes switching to distributor Silverfish, to create a stronger distribution network . With the team on the road, engaging with customers and providing education in the category, it creates a real opportunity for stores to maximise their parts and accessories category sales with a market leading brand.

Lucy will be based north of Birmingham and Mike covering the South.

Muc-Off Managing Director, Alex Trimnell, said:

"Together with our partnership with Silverfish, our new brand ambassadors are an exciting step in supporting our incredible UK customers on a national scale. With our team of brand ambassadors on the road, we’re are even better placed to support retailers in maximising sales through a really clear understanding of our product range and eye grabbing in store execution.

The team are on the road to support local and national retailers with their product and merchandising knowledge, enabling stores to really maximise their sales through best in class execution."

For more information about Muc-Off and their entire range of bicycle, car, motorcycle and Athlete Performance products visit