Muc-Off puts team on the road to support local retailers

Muc-Off puts team on the road to support local retailers

For Immediate Release


  • Team of Muc-Off Brand Ambassadors on the road in the 2018
  • Supporting local and national retailers across the UK in partnership with Silverfish
  • Supporting store events, providing product knowledge and best in class merchandising

Poole, UK – Muc-Off, the leading bike and athlete performance brand have strengthened their support of UK retailers as part of their relationship with Silverfish, putting a dedicated brand ambassador team on the road.

Muc-Off have announced their latest additions to our Muc-Off team, Lucy Dawson and Mike Gallagher, two new brand ambassadors! Lucy and Mike will be out on the road visiting Muc-Off customers, providing them with the latest products coming out of Muc-Off HQ, product training to make sure staff are fully up to speed and helping to maximise maintenance sales, merchandising store displays to make them ‘POP’ in store and finally to answer any questions that customers may have.

The brand ambassadors are part of a bigger investment plan by Muc-Off to support their growth in 2018 which includes switching to distributor Silverfish, to create a stronger distribution network . With the team on the road, engaging with customers and providing education in the category, it creates a real opportunity for stores to maximise their parts and accessories category sales with a market leading brand.

Lucy will be based north of Birmingham and Mike covering the South.

Muc-Off Managing Director, Alex Trimnell, said:

"Together with our partnership with Silverfish, our new brand ambassadors are an exciting step in supporting our incredible UK customers on a national scale. With our team of brand ambassadors on the road, we’re are even better placed to support retailers in maximising sales through a really clear understanding of our product range and eye grabbing in store execution.

The team are on the road to support local and national retailers with their product and merchandising knowledge, enabling stores to really maximise their sales through best in class execution."

For more information about Muc-Off and their entire range of bicycle, car, motorcycle and Athlete Performance products visit

About Muc-Off

Founded in Poole, UK, Muc-Off has been dedicated to developing care and maintenance products for anyone with an active lifestyle since 1994.

With a wealth of experience in the bicycle, motorcycle, and automotive industries, the company is committed to bridging the gap between adrenaline-fuelled sports and quality care of equipment.

The business is spearheaded by Managing Director Alex Trimnell and his pursuit for developing cutting edge products that push the boundaries of technical development and outstanding design.

From distinctive bold branding to iconic formulations that have stood the test of time, Muc-Off has become the care brand of choice for world-class athletes and enthusiasts alike.

Partnerships with the likes of Team Sky, Trek Factory Racing, Sir Bradley Wiggins, and British Cycling make up the heart of the company’s development roadmap.

Each product undergoes a rigorous testing process that sees feedback and data collected from the competitive use of professionals before making its way into the hands of the consumer.

This way the company ensures its customers are getting only the very best care products available in the market. Today the business proudly produces over 150 products for the action sports industries that are distributed across 55 countries and counting.

Muc-Off Ltd
Unit 1, Concept Office Park
Innovation Close
BH12 4QT