Thursday, October 20, 2016 — Thursday, October 20th, 2016, Poole, UK - Muc-Off, the family-owned bike care specialist based in Poole, Dorset, grew sales by over 32% during its 2015/16 fiscal year.
Capping off a record-breaking 12 months that saw the company announce 15 new products at Eurobike, Muc-Off has continued to see strong growth both at home and abroad.
Alex Trimnell, CEO of Muc-Off, said:
“This has been a fantastic year for us, particularly given the uncertainty surrounding Brexit. We’re now present in over 55 territories around the world, including the US and Japan, but we feel as if we’re only just getting started. The global demand for our core product range is strong, which in turn fuels an aggressive product development roadmap. We expect 2017 to be an even bigger year for us, with significant progress made in many key markets.”
The U.S. remains a key growth territory for the bike care brand. With almost 68 million cyclists in the country alone, the company recently hired a dedicated North American Account Manager to oversee all sales and marketing activities for the brand.
Muc-Off has also made new additions to its marketing, operations and finance departments.
Committed to developing innovative bike and body care products, the company has continued to work closely with world-class cycling teams including Team Sky, British Cycling and Trek Factory Racing.
“We feel incredibly proud to have contributed to the success of athletes riding in some of the top cycling events in the world, from the Tour De France to the Rio Olympics. It’s been hugely rewarding to see the results of all the hard work put in to deliver significant gains. What’s even better is that we can deliver the results of our research straight to the end consumer through the likes of our Nano Chain and Hydrodynamic Lube!”
2017 promises to be an even bigger year for the company, with a number of new sponsorship and product announcements to be made in the coming months.